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|  | |  | | | Unseen Wealth: Report of the Brookings Task Force on Intangibles | | | | | SKU:
I9780815701132 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | Intangibles are harder to measure, harder to quantify, often more difficult to manage, evaluate, and account for than tangible assets. There is no common language for sharing information about intangible sources of value, and the language used tends to be descriptive rather than quantitative and concrete. Unseen Wealth stresses the importance of developing standards for identifying, measuring, and accounting for intangible assets, and recommends actions to government and business for improving the quality and quantity of available information about intangible investments. The book articulates a three-pronged set of reforms to help companies construct better business and reporting models, improve the quality of financial reporting, and clarify intellectual property right laws. Unseen Wealth was developed by the Brookings Task Force on Intangibles, which includes business leaders, consultants, accounting professionals, economists, intellectual property lawyers, and policy analysts. | | | |
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| | Product Details | | Author: | Margaret M. Blair | | Paperback: | 136 pages | | Publisher: | Brookings Institution Press | | Publication Date: | May 01, 2001 | | Language: | English | | ISBN: | 0815701136 | | Product Length: | 9.04 inches | | Product Width: | 6.0 inches | | Product Height: | 0.39 inches | | Product Weight: | 0.52 pounds | | Package Length: | 9.04 inches | | Package Width: | 6.0 inches | | Package Height: | 0.39 inches | | Package Weight: | 0.52 pounds | | Average Customer Rating: | based on 2 reviews |
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1 of 1 found the following review helpful:
to the point, easy to read Jul 28, 2008
By Matt Garza I am a college student reading this book to supplement my understanding of intangible assets. I tried to read "Goodwill in Accounting" by Hugh Hughes and...that book will put you into a coma. This book is very concise, doesn't use a lot of needless jargon, and has only about 97 pages worth of actual reading. I recommend it!
3 of 4 found the following review helpful:
"Unseen Wealth" Helps Us See The Intangibles Dec 19, 2001
By JRob Just goes to show you how good Amazon's recomendation engine is - I wouldn't have gone looking for this title, but I am very glad I have it now. This slim volume (only 120 pages, including the notes) goes a long way towards illuminating the importance of "intangible" items such as intellectual capital, research and development, brand names, etc., are to the economic growth and wealth of our society. As the preface to chapter one, Blair and Wallman quote Attorney Lloyd Cutler (commenting on the proposed breakup of Microsoft), "Given that no company can establish a monopoly on brains, how do you keep the people that make it work? There are no tangible assets to divest. There is intellectual property and that's about it - and a building." Exactly! As the events of September 11th so horrily illustrated, you could burn the plant to the ground, but as long as you have a repository of your critical business information, you can resume business anywhere. How we view and deal with our intangible assets may be the one thing that determines whether a company survives or not. I think all managers everywhere should read this book.
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