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Managing Business Transactions

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Managing Business Transactions

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The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics, " based on transaction cost economics.

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Product Details

Author:	Paul H. Rubin
Paperback:	204 pages
Publisher:	Free Press
Publication Date:	August 23, 1993
Language:	English
ISBN:	0029275962
Product Length:	9.0 inches
Product Width:	5.9 inches
Product Height:	0.7 inches
Product Weight:	0.9 pounds
Package Length:	9.08 inches
Package Width:	6.18 inches
Package Height:	0.53 inches
Package Weight:	0.71 pounds
Average Customer Rating:	based on 1 reviews

Features

ISBN13: 9780029275962
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Customer Reviews

Average Customer Review: 5.0

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Most Helpful Customer Reviews

Very good and easy to understand Aug 21, 2010 By Paul Rantanen "Xasew"
We had to read this book for a course on contract theory and I must say that it's the best book that my school has made me read so far(though the final test did not have a single question on the book which was completely retarded).

Every chapter has a small summary at the end(very helpful!) and while all chapters have a distinct feature of the market they focus on, a coherent whole is formed. The information-intensity in this book is very high, so even with only 200 pages or so, this book teaches a lot. Rubin writes well, so I was able to read this in one go during an all-nighter before the test.

If you want to know why market participants act as they do, read this book. In fact even if you couldn't care less about contract theory, you should still read this simply to better understand the world around you.

Highly recommended!